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Case IH is partnering with Lee Brice, American country music singer and songwriter, as its newest brand ambassador. In celebration on Sept. 1, Case IH will present Lee Brice in concert, co-sponsored by Farm Progress Show, where Brice will...
Drought conditions across large parts of Australia prompted a surge in demand for balers in recent seasons, and with that demand expected to continue this year, Case IH has flagged a number of upgrades and new features within its...
With the arrival of COVID-19, subsequent social distancing and self-isolation, the demand for meat and perishables hit an unprecedented high during March and April. This huge increase in consumer shopping saw farmers working harder than ever to meet these...
A renewed appreciation of the importance of a reliable supply of safe and nutritious food throughout the COVID-19 pandemic has shone fresh light on the valued role Australian farmers play in keeping the world running. John Deere Australia and New...
AGCO, a global leader in the design, manufacture and distribution of agricultural machinery and solutions, announced it is highlighting its commitment to bringing farmers sustainable high-tech solutions by relaunching its vision. “Our new vision—Sustainable high-tech solutions for farmers feeding the...
The most appreciated quality of agricultural telehandlers is their versatility. To complement this inherent multifunctionality, at Dieci have also developed a series of accessories that enable telehandlers to carry out the most diverse tasks. This is why telehandlers are often used...
No Claas product is subject to more scrutiny than the new Lexion combine harvester. Because the machines are a benchmark for the industry, Claas goes the extra mile to equip each new generation with the DNA to maintain the...
The prospects for machinery sales in the agricultural sector have improved considerably in recent weeks despite the current troubles associated with the  COVID 19 virus. First and foremost, we have seen considerable rainfall in most parts of drought-affected Australia which...
In the current agricultural landscape, it's becoming increasingly evident the best performing farmers are the ones willing to adopt new technologies and challenge themselves in an industry where what could have only been imagined a few decades ago is...